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Talk of vintage watches and one name that springs to the mind immediately is Mido. Mido continues as a strong favorite among the watch collectors of the earth today. Mido has been a name to reckon with for the duration of its history of over 80 years, with watches that are meant for watch connoisseurs and discerning users. It specializes in mid cost range watches that assign something special and out of the ordinary. Mido prides itself with making timeless watches.

Midoís history is going back almost 90 years to 1918, when the company was born. Mido was started on November 11, 1918 by George G. Schaeren in Biel, Switzerland. Mido is a Latin term that means measuring. Since its very inception, Mido has been in the leading edge of technical innovation and timeless designs.

The next lots and lots of decades that followed the birth of the company, saw Mido advancing both technologically and aesthetically. at the same time as path breaking innovations such as the 1st automatic watch, the 1st watch with unbreakable springs, the 1st center chronograph, the worldís most powerful winding mechanism, and the worldís smallest ladiesí watch hall marked the technological advances, Midoís collaboration with luxury brands threw up unique and attractive designs like the Mido Bugatti.

In 1934, Mido introduced the Multifort model, the 1st watch in the market to have a self-winding movement. The introduction of this automatic watch for the 1st time in the market was a main milestone in the history of Mido. The watch was also shock resistant, anti magnetic and water resistant ñ all firsts at that time. Mido reached yet one other milestone in the same year when it introduced watches with unbreakable springs. This was also the 1st time that any company had introduced such springs in the market.

Mido was the 1st to introduce center chronograph (a watch with all hands arranged in the center) in the year 1945. In 1954 the company introduced the worldís most powerful winding mechanism. In 1967 Mido was recognized as the maker of the worldís smallest ladiesí watch.

With so many firsts to its credit and a history of innovations, it was small wonder that Mido was in the leading edge for a number of decades. Midoís 1st automatic, anti-magnetic and water resistant watch remained in the vanguard for over 3 decades right through to the sixties. one other model, the Mido Robot was a symbol of robustness in the fifties. So much so that a well known comic strip of the period was dedicated to the Mido Robot and its adventures.

Mido introduced its commander model in 1959. This was a single shell watch, the 1st of its kind and a novelty at the time. The single shell case revolutionized the industry, and superior the life span of watches significantly. Mido commander has survived to this day, and is among the most highly recognized watches with loads of individual versions. Among the forms featured under this range is an 18 karat gold model. The range also includes chronographs and COSC certified chronometers.

In 1970 Mido introduced the Aquadura Crown Sealing system, an innovation that earned a place for it as the king of waterproof watches. The Aquadura crown sealing system uses a natural cork that is treated and shaped to ensure the water resistant characteristics. This is used to seal the crown, which is the part that is most prone to, and affected by, water leakage.

In the nineties, the Mido earth Timer was introduced. This was a functional watch that could show the local time at any part of the planet. The user had to just go and get the concerned city to the 12 oíclock position and press the crown to see the local time in that city.

Mido is today a part of the Swatch group, which is a vibrant organization with over 150 production centers all over the globe. Most of the production centers are in Switzerland, with the rest spread over countries like France, Italy, Germany, Thailand, Malaysia and China. Swatch group also owns brands such as Omega, Longines, Rado, and many more.


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