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What contains pc chips, an LCD touch-screen control panel, USB ports and the capability of connecting to the world wide web?

The answer: today’s high-tech sewing machine. The same advances in digital engineering found inside the latest personal computers and electronic entertainment gadgets also drive the modern sewing machine.

Not surprisingly, sewing machines are catching on as Mother’s Day gifts. The bells and whistles in truth make sewing more straightforward than ever and let Mom customize what she creates with her new machine. She can personalize a duo of jeans with her daughter’s name, turn normal T-shirts into glam garments, and whip up fabulous decorator pillows, thanks to modern advances in sewing-machine technology.

Simply put, today’s sewing machine is a high-tech wonder-and best of all, you require no special knowledge of technology to put it to work. “If you haven’t seen sewing machines since high school Home Economics you’ll be amazed at how far they’ve come,” said June Mellinger, Director of Education for Brother International Corporation’s Home Appliance Division.

Today’s sewers and embroiderers take to their computers to hook up to the internet and download the latest embroidery patterns, or create their own heirloom stitches utilizing templates from inside their machines; create snap shots of buddies with optional software, family members and pets utilizing thread as paint; and customize gifts with names, faces, messages and exclusive designs.

Many are inspired to go on line and communicate via chat-rooms, blogs and podcasts across the globe, sharing stitches, patterns, and how-to information.

The new technology also does away with the tedium once associated with stitching. Many of today’s machines feature automatic threading, cut threads and craft most appropriate buttonholes. Some machines even let you design your own exclusive stitch.

And it’s all done at “warp” speed. “Sewing today is so fast, women and men are amazed,” Ms. Mellinger continued. “Some machines sew up to 1,000 stitches a minute. What used to take hours to do now takes minutes.”

All that’s fine, but according to Ms. Mellinger, the real “wow” factor is how the machine lets you customize your work. men and women delight in giving gifts that are as unique as the gift giver, without needing an engineering degree.

“You can really personalize what you do on your machine, and that’s what Brother users find the most thrilling,” she said. “With the help of optional software, to be capable to take a snapshot and let the machine turn that into an embroidery pattern is pretty remarkable-and what’s even more remarkable is how easy it is to accomplish, thanks to Brother’s technology.”


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